ASUS Named the Most Valuable International Brand From Taiwan in 2017

ASUS has been ranked as the most valuable international brand from Taiwan for the fifth consecutive year in the 2017 Taiwan Global Brands Survey conducted by Interbrand. The company is estimated to have a brand value of US$1.678 billion.

The annual Taiwan Global Brands Survey is recognized as a key indicator of how local brands are performing on the global market. ASUS and the other Taiwanese brands that ranked in the top 20 of the survey were recognized at the ceremony, hosted by the Taiwan Ministry of Economic Affairs.

“We are very proud to be ranked once again as Taiwan’s most valuable brand at the Best Taiwan Global Brands Awards for the fifth time,“ said ASUS Chief Marketing Officer Rex Lee, who received the award on behalf of the company. “This recognition exemplifies our dedication to pursuing the highest level of innovation and excellence. We will continue to push the boundaries of what will be possible for tomorrow.“

2017 has been a good year for ASUS with numerous corporate achievements and the launch of new products demonstrating the company's commitment to world-class design and innovation. Forbes ranked them as one of the world's Top Regarded Companies for its honesty, social conduct, company environment and product performance. Additionally, they won a variety of prestigious product awards, including 15 iF Design awards, nine Red Dot awards, 15 Good Design awards, and 44 Taiwan Excellence awards.

This year, ASUS achieved two significant milestones with Zenbo, the first home robot design to provide assistance, entertainment and companionship to every family member. They also launched ZenFone 4, the first smartphone series in the industry featuring dual cameras in every model. ASUS Republic of Gamers (ROG) further solidified its position as the No. 1 gaming brand by equipping gamers with new gear.

To strengthen its role of corporate citizenship, ASUS has continued development of a proactive corporate social responsibility paradigm to reduce environmental impact, innovate green technology solutions, responsibly manage its worldwide supply chain, uphold workers’ rights and invest more in emerging communities. In addition to the recognition and numerous product awards ASUS received this year, Chairman Jonney Shih was awarded the Lifetime Achievement Award by T3 magazine.