Facebook said it discovered several mistakes in its reporting of metrics to partners and advertisers and vowed to be more transparent about errors in the future as it fixes the issue, according to Bloomberg. The social-networking company conducted a broad review after discovering three months ago that it had overstated how long people watched videos on its site.
The miscalculation wasn't broadly disclosed, sparking some criticism of the social network. Now, Facebook says it has found four other instances where it miscalculated reach on its site, including overstating how long people spent reading Instant Articles and how many people interacted with businesses' Facebook Pages.
Companies and marketers rely on Facebook to tell them how well the content they post is performing, so that they can make strategic decisions about what to do next and how much to invest through advertising or otherwise. To avoid future errors, the company said it's establishing a measurement council made up of top advertisers and partners.
Facebook will also allow more third party measurement companies such as Nielsen to track and supplement its metrics. Additionally, Facebook is revising the descriptions for its data to explain exactly what they measure, for example reporting "3-second video views" instead of just "video views.
Cybersecurity maturity varies considerably among Croatian businesses. “Some entrepreneurs have a higher level of awareness and implementation of cybersecurity, while others are at a lower level,” Martina Dragičević, Director of Regulatory Affairs, EU Funding and Wholesale at A1 Croatia and a participant in the Croatian Employers’ Association’s ICT cybersecurity coordination, tells ICTbusiness Media – ICTbusiness.info. The gap becomes particularly important as regulatory requirements expand.
Artificial intelligence is moving deeper into business operations, but control over company data is becoming as important as the capabilities of the models themselves. Businesses must decide which applications warrant a private or dedicated environment and which can be handled through standard public cloud services. “The decision is not driven by the size of the company but by the kind of data the AI works with,” as Tibor Pakozdi, founder and CEO of AI.hr, points out for ICTbusiness Media - ICTbusiness.biz.
