Infobip and Digitas Middle East Expand Their Strategic Partnership

Infobip announced a partnership with Digitas, the Marketing Transformation arm of the Publicis Groupe. Under the agreement,  the partners will build a joint service practice around the Infobip AgentOS platform, bringing together Infobip’s enterprise communications infrastructure and Publicis Groupe’s deep capabilities in data, AI, customer experience strategy, and media transformation.

The partnership is supported by a global framework agreement, with the rollout starting across MENA and APAC initially. The collaboration addresses a growing need: bringing together marketing transformation, AI-driven personalisation, and real-time business messaging into a single, coherent customer experience. Publicis Groupe shapes how global brands engage their customers, across media, data, loyalty, and commerce, as Infobip provides the communication infrastructure to make those engagements happen at scale, across every channel, in real time.

”This collaboration highlights the power of partnership. By co‑creating solutions with our partners at Publicis Groupe and leveraging AI at scale, we’re helping companies transform customer engagement and achieve measurable business impact globally,” said Krešo Žmak, Chief Innovation Officer at Infobip. ”Through the partnership, Digitas ME will build a dedicated practice of certified Infobip specialists, embed Infobip AgentOS capabilities into client engagement programs, and co-develop go-to-market solutions that combine Publicis’ data and creative capabilities with Infobip’s real-time communications and AI platform,” added Kareem Monem, CEO of Digitas Middle East and Turkey.