Infobip Commits to Sustainable Long-Term Growth
Foto: Dražen Tomić - Tomich Productions
Infobip released its second annual Environmental, Social, and Governance (ESG) report. The company has made significant progress across all its ESG initiatives while employing a further 1,500 people, acquiring the businesses Anam and Shift, and serving more than 10,000 customers globally.
Infobip has enhanced its commitment to the environment, measuring its carbon footprint for the first time in 2021. The business categorized its carbon emissions in line with global standards and will now assess its output to ensure it meets its carbon reduction target. To further reduce its impact on the environment, Infobip also built its new Zagreb campus in Croatia in 2021 according to the highest environmental standards – achieving an “A” grade Energy Performance Certificate.
Croatian company has improved opportunities for young people around the world by giving back and donating more than €200,000 in 2021, double that of the year before. The firm supported more than 70 non-profits, schools, educational centers, and social enterprises globally. These initiatives have been implemented locally by regional CSR Groups, set up in 2021, and operate in every region where it is located. Infobip also renewed its commitment to help close the educational, geographical, and gender gap in science, technology, engineering, arts, and mathematics (STEAM) through non-profit partnerships on a global scale. It also supported local humanitarian initiatives by providing money, donations in-kind such as laptops and equipment, and tech4good (free or discounted Infobip products and services).
The company conducted its first materiality assessment last year, examining the economic, environmental, and social issues that matter most to its business and stakeholders. Following the assessment, Infobip has mapped its priority issues onto the UN Sustainable Development Goals (SGDs) to help ensure the firm contributes toward the UN’s objectives. The firm also created the Infobip Foundation, a non-profit organization supporting charitable projects in the areas of STEAM, health, and humanitarian need. In 2021, the Infobip Foundation reviewed numerous donation requests and provided funding to more than 30 non-profit organizations in Croatia.
“At Infobip we believe we must have a positive and meaningful impact on the environment, the wider community in which we operate, and to do good business. This year’s report demonstrates our commitment to that belief and the substantial progress we have made in just the last 12 months. And we’re not stopping now. We will continue to report on and enhance our ESG initiatives over the next year to deliver sustainable long-term growth as we help organizations make more meaningful connections with their customers globally,” said Silvio Kutić, CEO at Infobip.
Alongside meeting its ESG responsibilities, Infobip has also strengthened its commitment to its customers, people, and products. The firm partnered with the International Cultural Diversity Organization to develop its diversity and inclusion policy and has been recognized by the Best Employer Brand Event 2021 – winter impact. Meanwhile, the firm’s focus on digital transformation enabled it to provide customers with essential communications services to help keep the public informed and safe during the persistence of the COVID-19 pandemic. Demonstrating the firm’s commitment to helping its customers, Infobip’s products and solutions won several awards in 2021, including being ranked as the leading service provider in CPaaS and the mobile messaging space by Juniper Research.