Lenovo Excellent in Croatia in 2020; Great Expectations this Year as well

Lenovo has reached the first position in the PC market in Croatia, and for this year it expects the continuation of positive trends that we had in 2020, for ICTbusiness.info points out the regional director of Lenovo for this region Ivan Božev.

According to him, a lot depends on the continuation of the pandemic, new ways in which companies work, and this is primarily related to the hybrid form of work.

How was 2020 for Lenovo?

2020 was a year with multiple industry factors impacting supply and manufacturing, the global pandemic and industry-wide component supply shortages driven by strong demand. However, Lenovo have seen a positive outlook for the second half of the year, with the new global norm of work, learn and play form home driving long-term growth trends in device demand and cloud/ infrastructure requirements.  This resulted intro delivering record results. We managed to be there as a result of our commitment to meeting the needs of the rapidly growing work-, learn-and-play-from-home economy. As the world continues to adjust to the “new normal“, we are confident in the long-term growth potential of both devices and cloud infrastructure.

What was the key thing for pandemic relief?

As the situation was very dynamic, we continued to adjust to the pressure of the pandemic. From the first moment, we continued to prioritize the health of our employees and support our communities around the world as best we can.  Our employees were required to work remotely as part of the efforts to mitigate the spread of the virus.  As a diverse, global company, Lenovo had a unique opportunity and responsibility to support our communities too. Our teams around the world gave what they can. Most of our response (60%) has focused on giving students and educators the hardware they need to connect and continue learning while schools are closed. In addition, our efforts went into over 100.000 masks and delivered financial donations across EMEA.   Including in Croatia where washable protection masks were produced and delivered through the Lenovo service centre in Croatia.

Our teams have shown to keeping our partners and customers informed and ensuring our operations are running as smoothly as possible. We’re being creative about how we can quickly support customers around the world who are changing their work practices and prioritizing customers that are at the front-line of dealing with the pandemic situation.

You may have seen our latest innovation technology ThinkPad Fold, the world’s first foldable PC. At Lenovo, ThinkPad X1 Fold created an entirely new product category that delivers on constantly changing customer needs presents a myriad of challenges that require innovative and creative thinking, foresight, exceptional design and engineering expertise.  One key area of innovation is the flexible and foldable OLED displays, that sparked the PC concept of “carry small, use big“ that led to the introduction of the world’s first foldable PC.

The 2020 was good for Lenovo in Croatia, what do the numbers say?

According to IDC Q2 FY20/21- Lenovo Croatia is getting the number 1 position within the PC industry with 32.7% market share, with a 3.7% increase Q/Q. We are proud to be the number 1 brand in Consumer according to IDC with 30.2% for Q2FY2021, as well in the Commercial segment (Public Accounts, Private Accounts and Small Medium Business) all together occupying the #1 position with 34.8% (according to IDC, Q2 Fy2021).

What we can expect in 2021?

As the whole situation of the current pandemic is very dynamic, changes in the business landscape might change. Meaning that if this remote working will become a likely scenario, technology can enable companies to keep moving forward.  Just like in today’s workplace, where there might no longer be a traditional office environment, we move with our laptops in hand from a desk, to a huddle room, to a couch, or even to the walking treadmill if one company has one. When working from home, the new form-factors and easily portable laptops and mobile workstations allow to keep the same pace, so you can stay active. Staying active will make you more engaged and efficient while you use these technologies to fuel your work.