Microsoft and Salesforce Expand Strategic Partnership

Microsoft and Salesforce Expand Strategic Partnership

Microsoft and Salesforce announced plans to expand their strategic partnership to help customers meet the evolving needs of their businesses and boost team productivity. Salesforce has named Microsoft Azure as its public cloud provider for its Marketing Cloud. Salesforce will also build a new integration that connects their Sales Cloud and Service Cloud with Microsoft Teams.

“At Salesforce, we’re relentlessly focused on driving trust and success for our customers,“ said Marc Benioff and Keith Block, co-CEOs, Salesforce. “We’re excited to expand our partnership with Microsoft and bring together the leading CRM with Azure and Teams to deliver incredible customer experiences.“

“In a world where every company is becoming a digital company, we want to enable every customer and partner to build experiences on our leading platforms,“ said Satya Nadella, CEO, Microsoft. “By bringing together the power of Azure and Microsoft Teams with Salesforce, our aim is to help businesses harness the power of the Microsoft Cloud to better serve customers.“

Through this partnership, Salesforce will move its Marketing Cloud to Azure, unlocking new growth opportunities for customers. By moving to Azure, they will be able to optimize Marketing Cloud’s performance as customer demand scales. This will reduce customer onboarding times and enable customers to expand globally more quickly with Azure’s global footprint and help address local data security, privacy and compliance requirements.

​As part of this agreement, Salesforce will build a new integration that give sales and service users the ability to search, view, and share Salesforce records directly within Teams. The integration for Sales and Service Clouds will be made available in late 2020. These new integrations will build on existing solutions.