Facebook revealed faulty metrics with Instant Articles, its mobile publishing system, the fourth disclosure of a measurement error since September, according to Bloomberg. The admission sharpened calls for more independent organizations to monitor the performance of digital advertising. And some large firms that buy a lot of ads said they will more closely scrutinize their spending on the social networking giant and could shift marketing dollars elsewhere.
"People will take a step back and certainly look again where Facebook sits in their marketing mix," said Rob Norman, chief digital officer for ad buyer GroupM. "My sense is that a more pragmatic air will prevail," comparing the relationship between advertisers and the company to a marriage moving beyond the honeymoon stage.
In September, Facebook shared its first measurement error: inflated viewership numbers for its video ads, a relatively new product. Two months later, the company disclosed additional metric errors along with new tools for third-party measurement companies, including ComScore and Nielsen, to track its system more closely. Earlier this month, a report spotted a discrepancy between Facebook's internal metrics on how articles where shared and public measurements. Facebook confirmed the error.
The US International Trade Commission (ITC) has initiated a formal investigation into Apple, Samsung, and Google regarding allegations that the companies have utilized patented audio technology without authorization.
SES has outlined strategic plans to establish direct-to-device (D2D) satellite manufacturing capabilities and a specialized supply chain within Europe in partnership with Elveo Mobile.
Automated systems and bots now generate more than half of internet traffic, forcing hosting companies to manage performance, security, and infrastructure costs at the same time. Ivan Čačija argues that business users are no longer buying only storage and computing resources, but the availability and performance of their own operations. AI will reshape both data-centre management and infrastructure requirements, while regional providers can compete through local presence, predictable costs and hybrid models. Fastserver sees its partnership with Blackwall as part of a broader shift towards an integrated platform combining infrastructure, security, traffic protection and automation.
