Tecno Expects Global Boost after Last Year's Growth
Mobile phone maker Tecno wants to become a leading player across the world’s emerging markets. The company plans to increase R&D spend to help develop an ecosystem integrating its hardware and software.
The brand already has a significant presence in Africa and in a number of developing markets elsewhere. According to analyst company IDC, the device maker’s Chinese parent company Transsion held a 48 percent share of Africa’s smartphone market across its Tecno, Itel and Infinix business units in the last quarter of 2020.
Across the globe its number of units sold increased 45 percent compared to 2019, to 25 million. In a bid to increase its growth rate and help it enter new markets, the company plans to hike annual R&D spend, having already increased it by 30 per cent in 2020. “Tecno has been committed to strengthen R&D investment” the company said, including developments in intelligent applications, intelligent connected devices, and building an intelligent ecosystem integrating hardware and software.