UK Competition Regulator Proposed AI Principles

The United Kingdom's Competition and Markets Authority proposed principles it wants adhered to in the development of AI models. The body cited a requirement for accountability, access, and choice within the ecosystem.

Following the publication of its seven suggested guidelines it plans to engage with local and international stakeholders on developing them further. Its ultimate aim, the CMA indicated, was to ensure the Foundational Models for AI aid effective market competition and build-in consumer protections.

The CMA is proposing that the developers and those deploying products should be accountable for outputs delivered to consumers, application of diverse business models within the ecosystem, sufficient choice in the market, transparency around risks and limitations of the systems, and no anti-competitive conduct. The report follows an initial review of current models, which provide the basis for various AI use cases, and engagement with industry players and experts.

The CMA noted although there were other important questions around these models including copyright, online safety, and data protection, its focus was within its remit of competition-related issues and consumer impact. Pointing to potential issues it also highlighted AI models had the potential to transform how people live and work, including fostering vibrant competition and innovation if deployed well.