According to media reports, Amazon intends to use Anthropic’s Claude models instead of its own AI when it releases a new version of voice assistant Alexa in October. The company will use generative AI from Anthropic for its updated Remarkable Alexa voice assistant because its software takes six to seven seconds to acknowledge and respond to prompts.
Reuters stated that Amazon chose Claude due to its improved performance. The tech giant also wrapped up a $4 billion investment in Anthropic earlier this year which gave it a minority stake. The news outlet previously reported the tech giant may offer Alexa under two new tariffs, with the top tier possibly costing up to $10 per month on top of its charge for Amazon Prime.
Despite having an early mover advantage, Alexa has never generated a profit and has been eclipsed by new AI-powered chatbots. It will be the first major overhaul of the chatbot since it launched ten years ago during founder Jeff Bezos’ reign. Executives, including CEO Andrew Jassy, are taking a personal interest in rebooting Alexa. The company is also again looking at developing more Alexa-enabled devices to broaden its reach into additional rooms, or for new use cases.
AgentOS is Infobip’s response to a phase in which agents are becoming an important tool for process automation and customer communication. Krešo Žmak says the market is still at an early stage, but clients are moving away from AI for the sake of innovation and towards measurable results. The next challenge will be controlling costs, user experience, and the nondeterministic nature of agentic systems.
Telecom operators approach AI from two directions: as providers of infrastructure for the digital transformation of other industries and as organisations embedding AI into their own processes. A1 Hrvatska has moved from prototypes to concrete products, from customer support to sovereign European cloud services. Daniel Šimić says workforce profiles are also changing, with fast learning, customer understanding and adaptability becoming more important.
Burra was created as a platform for consolidating IT services companies in Southeast Europe, with a commercial focus on Western Europe and the United States. Its first members, Devōt, Tacta and CoreLine, continue to run their existing businesses while integration is planned gradually, primarily through new projects. Sven Marušić says the aim is not to turn founders into corporate employees, but to build a larger organisation in which they remain shareholders and drivers of growth.
