Infobip and Haas Debut Conversational Fan Experience Platform at Monza

Infobip and the MoneyGram Haas F1 Team are launching a click-to-WhatsApp conversational assistant at the next race in Monza. Ahead of the race on 7 September, Infobip and Haas have rolled out their new conversational assistant, available via a Click-To-WhatsApp ad integration from Facebook and Instagram. Fans can join exclusive WhatsApp conversations to access interactive quizzes and the chance to win signed race memorabilia.

This is the next step in the partnership between the two organisations, which was launched in May this year. Infobip signed a multi-year partnership with the MoneyGram Haas F1 Team, and together they are revolutionising fan engagement, enabling the team to develop deeper connections with fans worldwide. Infobip’s technology is powering a new era of digital engagement, delivering real-time, personalised experiences that bring fans closer to the action.

”Our fans are the heartbeat of the MoneyGram Haas F1 Team. This AI-powered platform doesn’t just bring them closer to the action – it creates a two-way conversation that helps us understand and serve our global community better. Starting at Monza, fans worldwide will experience a new level of engagement that reflects our commitment to innovation both on and off the track,” said Mark Morrell, MoneyGram Haas F1 Team’s Director of Marketing.

”Working with the MoneyGram Haas F1 Team to pioneer conversational experiences showcases how advanced messaging technology can transform sports engagement. In similar cases, this technology has been able to increase fan engagement several-fold, offering a memorable fan experience. Our platform’s ability to deliver rich, interactive experiences at scale makes every fan interaction meaningful, whether they’re trackside at Monza or watching from anywhere in the world,” added Ivan Ostojić, Chief Business Officer at Infobip.