New Award for Microblink in the US

New Award for Microblink in the US
Microblink Team

Finovate is a conference of a specific format. It is not allowed to hold a power point and similar presentations or to play a video, because only live demo technologies or applications can be used for a maximum of 7 minutes. This is why Microblink's success is even greater. At a recently held conference in San Jose, Microblink, of the founder Izet Ždralović and Damir Sabol, again won the award for a new blinkreceipt solution, i.e. scanning retail invoices and extraction of all data into a digital format.

Finovate takes place 4 times a year, so at the beginning of the year Finovate Europe takes place in London, Finovate Spring in San Jose, Finovate Fall in September in New York, and Finovate Asia in November in Hong Kong.

Only companies that went through the qualification process and the evaluation of the solutions they want to present are allowed to participate. The application for participation is rather extensive and takes several months before the conference itself. The product or application that will be presented at the conference needs to be explained in detail and which the benefits for the financial industry are.

In San Jose, during conference's two days, 59 companies presented themselves. Through the application, the conference participants choose the best demo presentations, and 8 companies received the Best of Show award. The companies that present do not have the right to vote.

For Finovate Spring, they applied with blinkreceipt, a new solution for the American market- retail invoice scanning and extraction of all data into digital format, including each purchased product. This is the greatest value of this solution. So far, every store has been keeping records of the purchased products, and for card payments they only track the total amount spent. It is now possible to gather in just a second detailed information on the purchase from a variety of stores and gain additional insights into consumer habits. The new solution is useful for tracking personal finances, various loyalty and reward programs, market research or cash back, which is not present in Croatia, but is a large market in the US.

„We participated in Finovate Europe for three consecutive years (2012, 2013, 2014), but we have not won any awards so far. This was the first time we presented ourselves at Finovate in America. Given that we had a two-year break from Finovate, during the 7-minute presentation, we showed Photomath, blinkID - the most popular product in the US for scanning personal documents, and as the last the latest product blinkreceipt with a live preview of how the latest technology of machine learning is applied to this product", says Izet Ždralović, co-founder of Microblink.

„To present ourselves to such a large audience in America was a great challenge for us, but it was also a pleasure to promote a company from Croatia. All Croatian and more than 20 European banks have implemented our technology into their mobile applications. This participation at Finovate has shown that other markets as well have recognized our mobile OCR as a solution that enables process optimization, but also brings added value to apps by improving user experience. The award means a lot to us because it is an additional confirmation that we are developing in the right direction“, explains Ždralović.