Attack of the Clones

Attack of the Clones
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Share price of Snapchat’s parent company Snap recently fell to the lowest it’s been since the company went public with in March 2017.

It may be a coincidence, but it is certainly fitting that on the same day that Snap’s shares hit a new low, Facebook announced that Facebook Stories, one of many features it copied from Snapchat, now has 150 million daily active users.

It has been a recurring theme ever since Snapchat entered the social media scene a couple of years ago: whenever a Snapchat feature proved popular with its users, Facebook went ahead and copied it. What started with camera filters and stickers has been particularly blatant with Snapchat Stories, a feature that Facebook unabashedly copied for all its social media platforms - and to great success.

Both Instagram Stories and WhatsApp Status have long surpassed Snapchat in terms of daily active users and it Facebook Stories are probably next in line.