Technology Can no Longer Serve Efficiency Alone; it Has to Redefine Progress Itself

Märtha Rehnberg, futurist, entrepreneur, and policy advocate, argues that the technology sector is still asking the wrong opening question. Instead of focusing first on products, market fit, and operational efficiency, she believes innovation should begin with a far more fundamental debate: what kind of people we want to become, and what kind of society technology is meant to build. In her view, business transformation cannot be reduced to digital upgrades or smarter deployment of tools. It has to start with a deeper human, philosophical, and strategic reset.