AI Agents to Power 1,000 Percent More Customer Interactions by 2027

A new study by Juniper Research has found that the number of customer interactions automated by AI agents will grow from 3.3 billion interactions in 2025 to more than 34 billion by 2027. This surge of 1,000% over the next two years is driven by accelerating enterprise adoption of AI agents, as platforms provide tools to automate a broader range of customer interactions across customer support, marketing, and sales.

“In 2025, leading communications platforms adopted the Model Context Protocol (MCP), a standard that streamlines how AI agents access tools and data. By simplifying integration, MCP enables enterprises to rapidly deploy AI agents for customer interaction,” said Molly Gatford, Senior Research Analyst at Juniper Research.

Juniper Research believes that enterprises will favour platforms that minimise upfront investment and development timescales, as AI agents automate more customer interactions. This owes to the agent’s ability to leverage existing data and systems without costly migration. To capitalise on growth, vendors must provide prebuilt integrations across enterprise systems to support businesses as they scale automation.

“Business areas operate with fragmented data and systems, creating challenges for enterprises wanting to scale AI agents across the entire customer experience. To attract high-spending enterprises, AI agent vendors must integrate customer support, marketing tools, and sales systems to fully realise the benefits of AI agents,” Gatford concluded.