eScooter Spending to Surpass $7 Billion by 2030

A new study from Juniper Research has revealed that the total consumer spend on eScooters will increase by 82% from 2025 to 2030. The rapid rise in sustainable transport adoption reflects a major shift in consumer behaviour, fuelled by innovations such as wider geofencing for dockless systems that give riders greater freedom in where they leave vehicles.

The study identified that another key factor in this increased spend is improved fleet management by vendors, further enhancing flexibility as more eScooters are always available to travellers. The report pinpointed that eScooters are shifting from a niche role as last-mile connectivity to a broader urban tool used in both major cities and smaller towns. eScooters increasingly play a pivotal role in diminishing the reliance on private vehicle ownership and lessening overall traffic congestion in cities. However, it also identified that the integration of AI will be vital to unlocking enhanced operational efficiency and availability across eScooter fleets.

“AI-powered platforms analyse data generated by users and scooters to optimise resource allocation and enable data-driven decision making that can be applied in real-time. With AI, vendors will be empowered to manage their fleets more effectively by predicting demand levels and minimising downtime through predictive maintenance,” explained Thomas Wilson, Research Analyst at Juniper Research.

The research suggests that eScooter vendors should focus on using both internal data and open data from cities to create options that reflect user needs. Shared mobility services are not a one-size-fits-all scenario, and require tailored city plans to succeed.