KYC & KYB Spending Outside Financial Sector to Grow 105 Percent by 2030

A new study by Juniper Research reveals that spending by non-financial businesses on Know Your Customer (KYC) and Know Your Business (KYB) systems will reach $22.5 billion globally by 2030. This increase, from $10.9 billion in 2026, represents a growth three times faster than the spending by financial services.

The report highlighted tightening regulations and demand for perpetual lifecycle monitoring tools across non-financial industries as key drivers for third-party KYC/KYB systems spend. “While financial services represent the largest share of global spend on KYC/KYB systems, non-financial sectors are adopting verification faster. This is driven by escalating identity fraud and regulatory pressure, and is pushing verification towards continuous risk management,” explained Shane O’Sullivan, Research Analyst at Juniper Research.

Juniper Research’s latest analysis revealed that eCommerce is the fastest-growing sector for KYC/KYB spending, growing by over 150% globally between 2026 and 2030. As regulations intensify and eCommerce evolves, investments will shift from seller verifications to continuous monitoring and Know Your Agent (KYA) controls. AI-powered KYC features and fraud prevention models, powered by AI agents, are increasingly consequential. AI agents are accelerating automation and the scale of fraudulent activities, powering schemes such as credential testing and account takeovers. This is forcing organisations to better identify real customers to reduce friction.

“As platforms scale beyond human oversight, agentic AI emerges as an important layer for KYC/KYB, facilitating continuous monitoring across large agent ecosystems. Ultimately, organisations that fail to adapt face growing compliance gaps and exposure to coordinated bad actor activity,” O’Sullivan concluded.