Meta Platforms is ready to test paid plans for its AI services and expand the availability of subscriptions for WhatsApp, Instagram, and Facebook. Naomi Gleit, Meta’s head of product, explained in an Instagram video that the company is starting to roll out Facebook Plus, Instagram Plus and WhatsApp Plus with enhanced features.
She added that users accessing Meta AI will be given more to work with, more capacity, bigger, more complex requests, and more room to create for businesses and creators. The social media giant will trial two consumer AI subscription tiers from next month in Singapore, Guatemala, and Bolivia, while retaining a free version of the Meta AI app and website.
Meta One Plus will apparently cost $7.99 a month and target users who regularly generate AI images and videos or make heavy use of reasoning features, while Meta One Premium will be around $20 and offer the same tools but with higher usage limits. Specific products for businesses and creators, Meta One Essential and Meta One Advanced, are also set to be offered.
WhatsApp, Instagram and Facebook offerings will be priced at around $2.99 to $3.99 a month depending on the market. Users paying for Meta AI will gain access to those app-specific benefits. “We’re offering premium tools that allow you to enhance presence, supercharge content, automate tasks and protect your brand. Eventually we see Meta One as the one place that brings our subscriptions together across all of our apps,” Gleit said.
The trials are Meta’s first attempt to charge consumers for AI features. Its move to generate subscription revenue comes during an aggressive AI investment drive. Meta is pumping more than $10 billion into building a massive data center campus in the US state of Indiana. Last month, the company also raised its capex forecast for 2026 to between $125 billion and $145 billion to fund AI infrastructure plans.
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