Smartphone Replacement Cycle Will Shorten to 33 Months in Western Europe by 2025

Smartphone Replacement Cycle Will Shorten to 33 Months in Western Europe by 2025

Foto: Depositphotos

The average smartphone replacement cycle in Western Europe will shorten from 40 months in 2020 to 33 months by 2025, according to Strategy Analytics. Improving economic conditions after the Covid pandemic and cheaper 5G models will encourage European consumers to upgrade their old smartphones more often.

“We estimate the average smartphone replacement cycle in Western Europe has lengthened from a low of 25 months in 2015 to a peak of 40 months in 2020. European consumers today are replacing their old smartphones less frequently due to operator de-subsidization, lack of major hardware innovation, 4G maturity, and a virus pandemic that has wreaked havoc in the region,” said Boris Metodiev, Associate Director at Strategy Analytics.

“We expect smartphones to make a European comeback in the next half-decade. Triggered by economic recovery and 5G migration, we forecast the smartphone replacement cycle in Western Europe to shorten to 39 months in 2021 and shorten further to 33 months by 2025. This is good news for hungry smartphone makers in the region, such as Xiaomi or OPPO, because a faster replacement cycle means European consumers will buy more smartphones,” added Linda Sui, Senior Director at Strategy Analytics.

How often European consumers replace their smartphones varies wildly by country. For example, UK consumers upgrade their smartphones every 2 years or so. By contrast, smartphone owners in France upgrade on average every 3 years. Local factors, such as 5G readiness, play a big role in local replacement cycles.

More from category

Fintech Startups Hit $121.7 Billion in Total Funding

Fintech Startups Hit $121.7 Billion in Total Funding

5 Mar 2021 comment

Recent years have witnessed a surge in the number of fintech investments, with record funding levels and rising valuations.

2020 EMEA Smartphone Market Posts Weakest Results in Six Years

2020 EMEA Smartphone Market Posts Weakest Results in Six Years

5 Mar 2021 comment

The Europe, Middle East, and Africa smartphone market recorded its weakest performance in six years in 2020 due to the COVID-19 crisis, according to IDC.

EMEA PC Market Set for its Strongest Growth on Record in 1Q21

EMEA PC Market Set for its Strongest Growth on Record in 1Q21

4 Mar 2021 comment

Shipments of traditional PCs in EMEA region will total 96.4 million in 2021, a 16.0% YoY growth, according to IDC.