Embedded Finance Market to Surpass $228 Billion by 2028
A new study from Juniper Research has found that by 2028, embedded finance revenue will increase 148%, from $92 billion in 2024 to $228 billion in 2028.
As 2019 draws to a close, Juniper Research has created its list of the top 10 technology predictions for 2020. With the first commercial launches of 5G networks occurring in 2019, Juniper has identified 2020 as the year in which 5G connectivity starts to replace costly rollouts of fibre networks in remote areas. They anticipate that the high bandwidth and throughput of 5G networks will provide a highly appealing and cost-effective alternative to the rollout of fibre.
Meanwhile, Juniper anticipates that OTT (Over-the-Top) TV services will experience launches of functional advertising attribution systems that will align advertising closer to the wider digital advertising ecosystem. Additionally, Juniper believes that open data initiatives will provide the perfect platform to expand the presence of MaaS (Mobility-as-a-Service) deployments outside of Europe. They predict that increasing transparency between stakeholders will create new levels of efficiency for services launches in regions such as North America and Asia Pacific over 2020.
The Top 10