The German government prepared an amount of €20 billion to be distributed by 2027 to bolster the semiconductor industry. Half of the funds are already allocated to subsidize Intel.
The government will use the money to cement the country’s technology sector and secure supplies of critical components, to be doled out to German and international companies. Around 75% of the sum has all but been allocated, comprising a €10 billion investment in a new Intel manufacturing facility and deals in the works to provide €5 billion in subsidies for Taiwan Semiconductor Manufacturing Company (TSMC) and €1 billion to Infineon.
In addition, a joint venture between German automotive supplier ZF Friedrichshafen and US chipmaker Wolfspeed is in line to receive €750 million in state funds. Bloomberg reported other companies already active in Germany could benefit from the remaining pot of around €3 billion, including GlobalFoundries and supplier Bosch which both have a chip presence in the city of Dresden. The €20 billion fund for chip support was originally allocated to invest in the decarbonization of the economy, but its scope has expanded to the technology sector.
Following another edition of Dani komunikacija, Anđela Buljan Šiber, founder of the Izone agency and a member of the festival’s Organizing Committee, emphasizes that the success of such an event is never the result of short-term preparation.
Apple and Intel have reached a preliminary agreement on manufacturing some of the chips that power iPhones, iPads, and other devices.
At a time when media, advertising, communications, and marketing are changing faster than ever, Mark Pollard, one of the leading marketing strategy mentors worldwide, believes the central issue is no longer only how to capture attention.
