IBM Acquires Waeg

IBM announced plans to acquire Waeg, Salesforce Consulting Partner in Europe. The transaction is subject to customary closing conditions. It is expected to close this quarter.

The acquisition builds on IBM's continued investment in Salesforce consulting services to meet the rising client demand for experience-led business transformation and new customer engagement strategies backed by data, AI and machine learning. This news complements IBM's acquisition of leading U.S. Salesforce consultancy 7Summits in January, and significantly bolsters global IBM Salesforce talent with strategic consulting expertise and multi-cloud capabilities across Europe.

"Salesforce continues to play a critical role in companies' digital transformations as they adapt to the conditions created by the pandemic. Trust is the new currency of customer and employment engagement, and every touchpoint is an opportunity to personalize the relationship," said Mark Foster, Senior Vice President, IBM Services and Global Business Services. "Waeg's strength in Salesforce consulting services will be key to creating intelligent workflows that allow our clients to keep pace with changing customer and employee needs and expectations.

Waeg provides a full spectrum of Salesforce consulting services, from digital strategy advisory, business-to-business commerce, marketing automation and customer experience design to implementation and managed services. Founded in 2014 with offices in seven European countries, Waeg is a leader in the thriving Salesforce ecosystem, working with leading global brands across industries, with deep expertise in manufacturing, healthcare and life sciences.