Infobip and Oracle have expanded the capabilities of Oracle Fusion Cloud Service by directly integrating WhatsApp and SMS messaging. Available on Oracle Cloud Marketplace, this integration empowers businesses to deliver richer, more interactive customer experiences by engaging customers across popular messaging channels. Oracle and Infobip share a long-standing partnership, delivering integrated communication solutions that support businesses worldwide in their customer engagement strategies.
As customers increasingly expect immediate, personalized interactions across their preferred channels, this new integration enhances Oracle Cloud Service’s existing communication capabilities. Adding WhatsApp and SMS alongside native Live Chat helps businesses unify customer interactions within a single, streamlined service environment.
”By connecting WhatsApp and SMS channels with Oracle Fusion Cloud’s AI-driven capabilities, Oracle and Infobip are simplifying and enhancing the way businesses communicate with customers. Our AI assistant can now deliver rapid, accurate responses directly through customers’ preferred messaging apps, improving customer satisfaction and enabling agents to focus on more complex inquiries,” said Brett Weigl, Vice President for Product Management, Service Cloud, and Field Service Cloud at Oracle.
The integration leverages Oracle Cloud Service’s embedded AI and automation, allowing businesses to efficiently manage high volumes of customer interactions. The built-in chatbot handles routine inquiries quickly and accurately, reducing response times and easing agent workload. Human agents can easily step in for more nuanced interactions, ensuring streamlined escalations and resolutions.
”This integration reflects Infobip’s ongoing commitment to helping businesses thrive in the digital age. Partnering with Oracle allows us to enhance our customers’ ability to build meaningful connections with their end users, driving engagement, satisfaction, and loyalty,” added Miguel Turnbull, Senior Director for Global Partnerships at Infobip.
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Infobip and Oracle have expanded the capabilities of Oracle Fusion Cloud Service by directly integrating WhatsApp and SMS messaging.
