Samsung Unveils its New Lifestyle Vision at CES 2022

Samsung unveiled its vision for the future, “Together for tomorrow“, during a pre-show keynote event at CES 2022. Keynote speaker Jong-Hee (JH) Han, Vice Chairman, CEO, and Head of DX (Device eXperience) Division, highlighted the company’s efforts to usher in a new age of togetherness, with customizable experiences that reflect consumers’ evolving lifestyles, and innovations that mark progress for both society and the planet.

The company’s “Together for Tomorrow“ vision empowers everyone to create positive change and drives collaborations that address some of the planet’s most pressing challenges. The keynote illustrated how Samsung plans to make its vision a reality by introducing a range of sustainability initiatives, purposeful partnerships, and customizable and connected technologies.

“I’m excited for you to be a part of our vision to see how innovation can create positive change, [and] to join us and work together for tomorrow,“ said Han. “These developments will make sustainability part of your product experience, enabling you to live a more sustainable life.“ At its core, Samsung’s vision for the future is built on what the company calls “everyday sustainability.“ In addition to describing steps it is taking to advance everyday sustainability, the company outlined various ways it is advancing technology to cater to consumers’ diverse needs. The platforms and screens that Samsung unveiled at the event reflect the ‘Screens Everywhere, Screens for All’ era that Han alluded to at CES 2020.

The Freestyle is a lightweight and portable screen that gives you a cinema-quality experience no matter where you are. Featuring AI-enabled sound, built-in streaming apps, and a host of useful Smart TV accessibility features, The Freestyle can be set up virtually anywhere and projects up to 100 inches. The Samsung Gaming Hub, meanwhile, offers an all-in-one platform for discovering and playing cloud and console games and is set to launch on the company’s 2022 Smart TVs and monitors. Lastly, The Odyssey Ark is a 55-inch, flexible, and curved gaming screen that takes immersion to the next level with a multi-view experience that allows users to play games, video chat with friends, and watch gaming videos at the same time.

Unveiled for the first time at CES, the all-new Samsung Home Hub takes connected home experiences to the next level with a SmartThings service that integrates with AI-connected appliances to simplify home management. Home Hub combines six SmartThings services into one convenient device that gives users complete control over their smart home and makes it easier to manage household chores. To enable different types of smart devices to work better with each other, Samsung announced plans to make SmartThings Hub a built-in feature of its 2022 TVs, Smart Monitors, and Family Hub refrigerators.