Facebook unveiled its new product, smart glasses that should be the true augmented-reality spectacles. The glasses were created in partnership with EssilorLuxottica-owned brand Ray-Ban.

The gadget allows users to listen to music, take calls or capture photos and short videos and share them across Facebook's services using a companion app. Facebook said the glasses line, called Ray-Ban Stories, would start at $299.

The new product will be available for purchase in 20 style combinations online and in select retail stores in the US, as well as Australia, Canada, Ireland, Italy and the UK. Ray-Ban Stories are in classic Ray-Ban styles (Wayfarer, Wayfarer Large, Round and Meteor) and five colors with a range of lenses including clear, sun, transition and prescription, so the users can choose the style that fits them best.

Ray-Ban Stories pairs with the new Facebook View app, so users can share stories and memories seamlessly with friends and social media followers. The app makes it easy to import, edit and share content captured on the smart glasses to Facebook, Instagram, WhatsApp, Messenger, Twitter, TikTok, Snapchat and more.

The content can also be saved to phone’s camera roll and edited and shared from there. New and exclusive post-capture enhancements built into Facebook View let users create unique content to put a special spin on their posts.