Infobip has launched Click-to-chat ad analytics for brands and marketing professionals who seek to harness the power of social media advertising and messaging in one platform.
Google Cloud and Ericsson announced a partnership to jointly develop 5G and edge cloud solutions to help communications service providers (CSPs) digitally transform and to unlock new enterprise and consumer use cases. The two companies previously formed a services partnership to enable the digital transformation of operator networks and application migration through cloud-native, container-based solutions.
Globally, industries with edge presences - including communication service providers, retailers, manufacturers, transport businesses, healthcare and media/entertainment providers - face pressures to build more digitized businesses and new digital experiences for their customers. To help businesses address this shift, Google Cloud and Ericsson are working together to develop new solutions at Ericsson’s Silicon Valley D-15 Labs, innovation center where advanced solutions and technologies can be developed and tested on a live, multi-layers 5G platform. Ericsson and Google Cloud have already completed functional onboarding of Ericsson 5G on Anthos to enable telco edge and on-premise use cases for CSPs and enterprises.
As part of the partnership, Google Cloud and Ericsson are also piloting enterprise applications at the edge on a live network with TIM. The project, which will automate the functions of TIM’s core 5G network and cloud-based applications, will use TIM’s Telco Cloud infrastructure, Google Cloud solutions and Ericsson’s 5G core network and orchestration technologies. The joint offerings will help enterprises in the automotive, transportation, manufacturing and other sectors improve efficiencies and lower latency by bringing connectivity close to companies’ physical locations.