HPE and Continental announced a new platform for sharing vehicle data to enable new digital services that improve driver safety and convenience. At the same time, the platform will help car manufacturers monetize their data and differentiate their brands.
Based on blockchain technology, the platform provides data sovereignty, security, transparency, and efficiency to overcome the barriers of sharing vehicle data. In the case of connected and autonomous vehicles, data sharing across automotive brands is key to providing driver-assistance services that help drivers avoid traffic hazards and find the most convenient, practical and efficient travel routes and locating available parking.
Several existing digital ecosystems enable data sharing based on a middleman model, where platform owners centrally coordinate the data flows and monetization. Applying a complimentary approach, HPE and Continental’s platform leverages a decentralized architecture based on blockchain technologies. Participants, such as car manufacturers, continue storing the data in their own data centers and only share specific data sets upon purchase directly with the buyer.
The platform will enable car manufacturers and other partners to trade data with each other, either to improve digital services for their customers or to monetize vehicle data. However, trading is only feasible upon a driver’s consent. Therefore, the platform will integrate a consent management system and provide an easy to use opt-in and opt-out system for drivers.
As part of a strategic partnership, the new platform was jointly designed by HPE Pointnext and Continental’s Interior division. The two companies will provide additional services to facilitate data trading and the integration of vehicle data into car manufacturers’ backend systems and services. The platform’s interface capability will enable multiple ecosystems, both centralized and decentralized, to interconnect and leverage new ways of data monetization.
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