Infobip Offers End-to-End Purchase Journeys on WhatsApp

Infobip now enables businesses to design and implement end-to-end customer purchase journeys within WhatsApp. Using the latest features, businesses can build pathways for customers to complete tasks and make purchases without leaving the app, improving the experience, and increasing conversions. WhatsApp Flows are available globally, while Payments are currently available in Brazil and India.

Before, businesses using WhatsApp had to redirect customers outside the app to external websites, support services, or payment gateways to find information, contact agents, and make purchases. Fragmented customer journeys add friction, create inconsistent experiences, and increase cart abandonment. With WhatsApp Flows and Payments, businesses can create flexible, customized, and streamlined end-to-end purchase journeys where customers can make bookings or complete purchases all within a WhatsApp chat thread. By doing so, brands improve customer satisfaction and experience, while increasing retention, and conversions. Use cases include lead generation, recommending products, booking appointments, managing orders, and in-thread payments.

This is part of Infobip’s strategy to enable businesses to seamlessly build end-to-end conversational customer journeys with the full support of our professional services, which include building data flows, developing and creating custom use cases, and monitoring. It follows Infobip’s launch of click-to-chat advanced analytics last month, which combines ads from Facebook or Instagram with WhatsApp, Messenger, or Instagram direct messaging to increase conversions and return on ad spend.

”Customers want richer, more conversational experiences with a business or brand on the channels they use with their family and friends. By removing the need to jump between different apps and websites, one-to-one purchase journeys in the WhatsApp Business Platform with Infobip help create value for businesses and their customers. With our enhanced professional services offering, we can help brands easily integrate Flows and Payments into their existing workflows and payment gateways,” said Ben Lewis, Vice President of Marketing and growth at Infobip.