IFA 2018: Samsung Showcased New Technologies for Connected Living

Samsung held a press conference at IFA to outline its commitment to developing products and services that will shape the next era of connected living. Korean company showcased how technologies that are powered by AI and IoT can bring greater convenience to people’s lives enhance everyday experiences and offer a great level of security.

“Samsung is uniquely positioned to provide consumers with a full range of cutting-edge AI and IoT products and services based on our wide-ranging portfolio of TVs, displays, audio, home appliances and of course mobile devices,“ said HS Kim, President and CEO of Consumer Electronics Division.

The biggest star of the conference was Q900R QLED 8K TV with 8K AI Upscaling. Available in four sizes (65“, 75“, 82“ and 85“), first commercialy available 8K TV will feature several enhancements, including Real 8K Resolution, Q HDR 8K and Quantum Processor 8K. Real 8K Resolution can produce 4,000 nit peak brightness, a standard met by most film studios. The Q900R’s AI Upscaling is designed to enhance both picture and sound quality, regardless of the original source quality or format, to 8K quality.

Samsung also announced The Wall, a cutting-edge Micro LED screen designed for enterprise and out-of-home viewing environments. In addition, Korean tech giant introduced a new 49“ model to The Frame line-up. The company also announced HW-N950 and HW-N850 premium soundbars that support Dolby Atmos and DTS:X.

With Family Hub refrigerator, users can enjoy a connected living experience to make kitchen life more convenient. Using the large touchscreen as a control panel, it can easily control connected devices including third-party. With Bixby and Voice ID, users can receive personalized information they need, while Meal Planner helps them to plan meals by recommending the recipes that suit them best.

Dual Cook Flex has brought increased cooking efficiency to meet varying dietary requirements and preferences. The Quick Drive washing machine Laundry Planner minimizes time for washing clothes by allowing users to start and stop laundry according to their schedules. Samsung also presented its most powerful smartphone yet, the Galaxy Note9 and a new version of the Galaxy Watch.