A new study by Juniper Research has found that the number of mobile subscribers using Mobile Virtual Network Operators (MVNOs) will increase from 333 million globally in 2026 to 438 million in 2030. Key to this substantial growth of over 100 million subscribers will be MVNO in a Box platforms, which are enabling a surge in enterprises launching mobile connectivity services.
However, findings indicate that emerging MVNOs must clearly differentiate themselves from incumbent service providers by leveraging their existing businesses to deliver distinct, compelling value propositions, identifying rewards and customer loyalty schemes as key tools enabling MVNOs to achieve this and capitalise on future growth.
New MVNOs must leverage existing internal customer data to develop personalised mobile subscription offerings, including data allowances, which align with their customer segments and demands. This additional personalisation will provide new MVNOs with a competitive advantage over established players, allowing them to quickly acquire a niche in cellular connectivity markets.
“Enterprises must invest in comprehensive analytics platforms which leverage data across their business to identify strategies and campaigns which can effectively convert existing customers into subscribers to their MVNO,” commented Alex Webb, Senior Research Analyst at Juniper Research.
A new study by Juniper Research has found that the number of mobile subscribers using Mobile Virtual Network Operators (MVNOs) will increase from 333 million globally in 2026 to 438 million in 2030.
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