Worldwide end-user spending on public cloud services is forecast to grow 20.4% in 2022 to total $494.7 billion, up from $410.9 billion in 2021, according to Gartner. In 2023, end-user spending is expected to reach nearly $600 billion.
“Cloud is the powerhouse that drives today’s digital organizations,“ said Sid Nag, research vice president at Gartner. “CIOs are beyond the era of the irrational exuberance of procuring cloud services and are being thoughtful in their choice of public cloud providers to drive specific, desired business and technology outcomes in their digital transformation journey.“
Infrastructure-as-a-service (IaaS) is forecast to experience the highest end-user spending growth in 2022 at 30.6%, followed by desktop-as-a-service (DaaS) at 26.6% and platform-as-a-service (PaaS) at 26.1%. The new reality of hybrid work is prompting organizations to move away from powering their workforce with traditional client computing solutions, such as desktops and other physical in-office tools, and toward DaaS, which is driving spending to reach $2.6 billion in 2022. Demand for cloud-native capabilities by end-users accounts for PaaS growing to $109.6 billion in spending.
SaaS remains the largest public cloud services market segment, forecasted to reach $176.6 billion in end-user spending in 2022. Gartner expects steady velocity within this segment as enterprises take multiple routes to market with SaaS, for example via cloud marketplaces, and continue to break up larger, monolithic applications into composable parts for more efficient DevOps processes. Emerging technologies in cloud computing such as hyper-scale edge computing and secure access service edge (SASE) are disrupting adjacent markets and forming new product categories, creating additional revenue streams for public cloud providers.
Infobip forecasts more than 7.3 billion customer interactions during the Black Friday and Cyber Monday period in 2026, as AI and conversational platforms reshape how consumers discover products, receive promotions, and access support.
European expenditure on artificial intelligence is projected to reach approximately $470 billion by 2030, representing a compound annual growth rate (CAGR) of 35.0% during the 2025–2030 forecast period, according to IDC.