The worldwide tablet market returned to growth in the third quarter of 2019 (3Q19) with 37.6 million units shipped globally for a year-over-year increase of 1.9%, according to preliminary data from IDC.
Apple maintained its lead and grew 21.8% over last year. The introduction of a new iPad late in the quarter helped the company gain share, growing from 26.3% in 3Q18 to 31.4% in 3Q19. Amazon managed to grab the second spot (usually held by Samsung) during the quarter, growing shipments 25.6% year over year.
Samsung slipped into third place, shipping 4.6 million units in the quarter. Huawei shipped 3.6 million units in 3Q19 for a year-over-year decline of 4.4%. Lenovo rounded out the top 5, growing its share slightly from 6.3% in 3Q18 to 6.7% in the current quarter.
Top Five Tablet Companies, 3Q19 (Preliminary, shipments in millions) | |||||
Company | 3Q19 Shipments | 3Q19 Share | 3Q18 Shipments | 3Q18 Share | Growth |
1. Apple | 11.8 | 31.4% | 9.7 | 26.3% | 21.8% |
2. Amazon | 5.5 | 14.5% | 4.4 | 11.8% | 25.6% |
3. Samsung | 4.6 | 12.3% | 5.4 | 14.6% | -13.9% |
4. Huawei | 3.6 | 9.5% | 3.7 | 10.2% | -4.4% |
5. Lenovo | 2.5 | 6.7% | 2.3 | 6.3% | 7.6% |
Others | 9.6 | 25.5% | 11.4 | 30.9% | -15.8% |
Total | 37.6 | 100.0% | 36.9 | 100.0% | 1.9% |
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NielsenIQ (NIQ), in collaboration with World Data Lab (WDL), issued a comprehensive generational spending report focused on Gen X.
