Western European Countries Lead in 5G Share of Smartphone Sales

Three Western European nations are leaders in terms of 5G as a proportion of total smartphone sales in 2020, according to Strategy Analytics. In terms of sheer volumes China and the USA lead in 5G smartphone sales. But in key Western European markets, consumers are fast adopting 5G smartphones. Switzerland, Germany and UK are leaders in 5G as a share of total smartphones sold in 2020.

“The rapid adoption of 5G smartphones by consumers in Western Europe present an opportunity for vendors. Samsung and Apple are taking the lion’s share of total 5G smartphone volumes but aggressive competition from Vivo, Oppo and Xiaomi as well as other Chinese vendors will reorder share in 2021. 5G smartphones are a wedge which will allow these vendors to grow in 2021 and beyond,“ said Ken Hyers, Director at Strategy Analytics.

Strategy analytics expects 5G models to account for 77 percent of total smartphone sales in the UK and Germany in 2021, and take 74 percent in Switzerland. It predicted the proportion in Spain to stand at 47 percent, Italy 41 percent and 32 percent in France.