Apple Reveals App Store Record
Apple had a record App Store spending in the final week of 2020. It has shown a broader rise in user growth and engagement across the full year.
Customers spent $1.8 billion on its app marketplace between December 24 and 31, almost 27 percent more compared with the same period in 2019. Gaming apps reaped the greatest benefits.
The company said in a statement that the apps have become more essential than ever. Apple Music racked up a record year due to live interviews and group chats, with the company also highlighting growth in use of its fitness tracking app and growth in the number of new customers using its e-book service.
“Now more than ever before, customers around the world have found inspiration and value in the breadth and quality of Apple’s services, which have impacted their lives in big and small ways every day”, said Eddy Cue, Apple’s SVP of Internet Software and Services.
By end-2020, Apple noted developers on its platform had earned more than $200 billion since the App Store’s launch in 2008. App Store spending on 1 January hit $540 million, a near 40 percent increase on the same date in 2020.