Infobip is integrating GenAI solutions through Microsoft’s Azure OpenAI technology in its customer offer for the first time. The new solutions have already been integrated into Infobip’s AI Hub and Advanced AI Assistant (part of AI Hub).
The Advanced AI Assistant enables firms to use multiple use cases embedded with AI, while using a broader set of SaaS tools in Infobip AI Hub allows them to build end-to-end conversational journeys whether for marketing, sales, or support with minimal effort and no coding knowledge. The comprehensive AI overhaul of its existing SaaS tools within AI Hub now integrates advanced analytics, AI, and generative AI features into its core platform offering.
”Cloud infrastructure, conversational chat apps, and generative AI are consolidating disparate customer journeys into one seamless conversational experience. Such journeys enrich the experience, driving customer loyalty and growth. That’s why we’ve integrated Microsoft’s Azure OpenAI solutions into Infobip’s conversational service, engagement, and commerce suite of solutions, helping ensure businesses and brands can access innovative tools, create seamless two-way experiences, and boost engagement and sales while improving efficiencies. With our breadth and depth of channels and capabilities, it’s little wonder we’re the market-leading global communications platform in the center of the communication ecosystem for all businesses,” said Veselin Vuković, VP of Strategic Partnerships at Infobip.
Telecom operators are no longer using AI only for network optimisation and routine operations. They are applying it to faster product development and customer conversations. Matija Ražem says AI enables prototypes in hours, quicker market testing, and automation of many standard support questions. The next step may be a world where personal digital agents interact with agents from telecoms, banks and other large organisations.
ReversingLabs is developing agent-based approaches to security operations, while warning that the expertise needed to manage such systems will become even more critical.
Infobip has officially introduced RCS BusinessOS, an end-to-end operating layer designed to assist mobile network operators in launching, managing, and monetizing RCS for Business.
