Ericsson plans to fire more than 750 employees from its North American field services operation later this year.
Infobip appointed Ben Lewis as the Vice President of Marketing and Growth. He will lead Infobip’s global marketing and growth function and is responsible for increasing the firm’s market share and brand awareness to meet its ambitious growth targets.
Taking a customer-centric approach, he will ensure Infobip is positioned as the full-stack omnichannel communications platform for every platform. His immediate priorities include launching Infobip’s One Communications Platform brand positioning across all audiences and channels to drive awareness. He will also enhance Infobip’s customer marketing and growth capabilities by, for instance, introducing new initiatives such as account-based marketing. In addition, by bringing together the firm’s marketing and growth teams globally, he will align all regions behind the same objective. In the medium term, Lewis will build Infobip’s brand equity globally and drive greater engagement with its critical tier-one platform business customers. He will also ensure greater visibility for Infobip’s self-service offer.
“Infobip is focused on profitable growth, and the marketing and growth team is critical to our success. But to achieve that success, every team worldwide must be aligned and focused on the same objective. Combining the marketing and growth teams under Ben’s new leadership unifies our end-to-end go-to-market functions from strategy to campaigns. Now everyone is focused on how they can help our customers succeed and, by doing so, how we can achieve ambitious profitable growth,“ said Ivan Ostojić, Chief Business Officer at Infobip. “Ben is an exceptional marketing leader with vast industry experience. What’s more, having been with the firm for some time in, he understands our business inside out. At Infobip, we’re committed to developing our people, helping them perform at their best and make the step up, which Ben exemplifies with this new appointment.“
Overseeing a global team, Lewis has significant experience in global omnichannel communications. He was previously VP of Strategic Commercial Innovation at Infobip. Before Infobip, he was Director of Revenue Operations at U.S. messaging heavyweight OpenMarket. Acquired by Infobip in 2020, Lewis joined OpenMarket from a tech start-up in 2016. Following the acquisition of OpenMarket, he managed the transition of the sales and accounts teams, working closely with Infobip’s executive team.
“Having worked with Infobip and its executive team since its acquisition of OpenMarket, I’ve seen first-hand the breadth and depth of its people. Infobip has been hugely successful to date, and it has strong relationships with customers such as Microsoft and Adobe and partners like CRM platform HubSpot and workflow platform ServiceNow,“ Lewis said. “With a more agile and collaborative approach, we can enhance that success and ensure Infobip achieves ambitious profitable growth. I’m looking forward to working with colleagues to ensure customers understand how our full stack communications infrastructure is so powerful that other providers run their platforms on it.“