Samsung Introduces New HDR10+ Adaptive Feature
Samsung announced that the HDR10+ Adaptive feature will be supported in their TVs. The new feature is said to improve the viewing experience in customers’ homes regardless of the lighting conditions.
HDR10+ Adaptive supports Filmmaker Mode and adapts to brighter rooms so customers can enjoy a cinematic experience with movies and television programs in any environment at home. HDR10+ Adaptive will launch globally with Samsung’s upcoming QLED TV products. UHD titles available on Amazon Prime Video also include HDR10+ so customers can enjoy the improved experience with most Samsung QLED TVs regardless of room lighting conditions.
While viewing HDR content is typically optimal in a darkened environment, customers’ viewing environments may vary greatly depending on a wide array of factors, including room lighting, time of day, and proximity to windows. The HDR10+ Adaptive feature supports dynamic scene-by-scene optimization, following guidelines from the HDR10+ LLC, and can now adjust to any room lighting condition, further enhancing the HDR experience. This feature utilizes the TV’s light sensor and ensures that the screen brings to life the creative intent without any loss of details or contrast. All Prime Video HDR content is automatically delivered in HDR10+.
HDR10+ Adaptive on Samsung QLED TVs also supports Filmmaker Mode, a display setting that Samsung developed in partnership with filmmakers, studios and consumer electronics manufacturers. More contents are becoming available in HDR10+ with Universal Pictures Home Entertainment (UPHE) and Samsung extending its technology partnership to include even more HDR10+ catalogues and new titles for distribution on OTT services around the world.
“As consumers spend more time at home, Samsung has been looking for ways to enrich consumers’ entertainment experience in the comfort of their homes,” said Younghun Choi, Executive Vice President of Visual Display Business at Samsung. “We are delighted to offer smart picture quality solutions that will enhance consumers’ at-home HDR viewing experience, bringing original-quality cinematic experience to our consumers around the world.”