HT Launches the Free National AI Education Program

Hrvatski Telekom has launched a national program of free education in artificial intelligence, titled “AI, You Can Do It.” (AI ti to možeš). The program is designed for everyone, regardless of their level of knowledge or experience with AI tools, to improve AI literacy nationwide.

The program includes a series of short educational videos offering practical tips on how to use AI, as well as interactive webinars tailored to each participant’s experience, whether they are just beginning to explore AI or already familiar with its tools and possibilities. To discover their personal AI profile and find the most suitable learning path, participants can take a quiz and explore content tailored to their needs and preferred learning pace. In twelve informative video episodes, popular educator Toni Milun demonstrates how to use AI tools in everyday life and work.

“AI brings the greatest transformation of our time, changing the way we learn, work, and live. But progress doesn’t happen on its own. It depends on how much we invest in knowledge and in people who can utilize these technologies to acquire new skills and enhance productivity. At Hrvatski Telekom, we believe technology connects people and must be inclusive, ensuring equal opportunities for everyone to participate in digital progress. That’s precisely what we want to achieve with the ‘AI, You Can Do It’ program. AI should not be a privilege. It can and must be for everyone,” said Nataša Rapaić, CEO of Hrvatski Telekom.

The total value of the “AI, You Can Do It” educational modules, including all webinars and training content, is €700 per person. Yet, HT is providing them completely free of charge to all Croatian citizens, thereby removing both language and financial barriers that have long limited access to AI education. “More than 20 years ago, we recognized the importance of the internet revolution. Today, we recognize the significance of the AI revolution, which will create equal opportunities for everyone. By investing in knowledge and digital skills, we’re building a future where technology serves everyone and delivers tangible benefits across all levels of society. AI must be inclusive, and we feel a responsibility to make it so,” said Siniša Đuranović, Management Board Member and Chief Corporate Affairs Officer at Hrvatski Telekom.

The launch of the program followed a national survey on public attitudes and habits regarding the use of AI tools. Conducted on a representative sample of respondents aged 16 to 65, the research provided insight into how Croatians use, perceive, and engage with artificial intelligence, as well as what motivates or prevents them from using it. The results identified four main types of AI users among Croatian citizens, ranging from cautious observers to active adopters: Cautious Observers (33%), Resourceful Practitioners (28%), AI Adventurers (32%), and AI Enthusiasts (7%). A smaller, highly advanced group, AI Gurus, was also identified.

The research found that 45% of respondents hold a positive attitude toward AI, 40% are neutral, and 15% hold a negative attitude. The largest share of respondents (34%) use AI tools several times a month, one-fifth (21%) use them several times a week, while 18% do so less than once a month. Only 12% use them daily. More than half (51%) expect AI to have a significant impact on their lives over the next five years, particularly in education, learning, and personal development (64%), which ranked highest among all categories.

Interestingly, 76% believe AI education should be introduced in elementary schools. Even among Cautious Observers, 63% support this idea, demonstrating broad recognition of the importance of early AI education. The “AI, You Can Do It” program is part of HT’s broader effort to promote the practical use of AI in everyday life. In cooperation with one of the world’s most innovative AI companies, Perplexity AI, HT has already provided free access to Perplexity Pro for all Croatian citizens, now used by more than 2% of the population. The partnership has since expanded with the joint development of Magenta AI, an intelligent virtual assistant integrated into the Moj Telekom app.