Infobip and Haas Bring Fans Closer to Action at the Singapore F1 GP

Infobip and the MoneyGram Haas F1 Team are launching an interactive engagement platform to deepen fan connections during the race week. Powered by WhatsApp, the initiative showcases new possibilities for global sports engagement, demonstrating how passive viewership can be transformed into active fan participation. It highlights best practices in building fan loyalty, capturing valuable audience insights, and delivering a frictionless, mobile-first experience that brings fans closer to their sporting teams.

The fan experience delivers interactive gamification for fans, both at the circuit and remotely, inviting them to test their knowledge and predict race outcomes, available via a Click-To-WhatsApp ad integration on Facebook and Instagram. This experience builds on a wider digital engagement roadmap for the partnership between Infobip and the MoneyGram Haas F1 Team, which debuted at Monza with the launch of a WhatsApp conversational assistant for fans.

”Our fans are central to everything we do. Singapore’s night race is a special event on the calendar, and this activation will allow us to connect with our supporters more interactively. It’s about creating a two-way conversation that brings them closer to the team, wherever they are in the world,” said Mark Morrell, Director of Marketing at the MoneyGram Haas F1 Team.

In Singapore and more widely in the Asia Pacific, Infobip supports some of the biggest brands with its one communication platform and AI-powered solutions. With mobile penetration exceeding 150% and a population accustomed to switching seamlessly between multiple messaging apps, Singapore provides an ideal environment to showcase how Infobip’s advanced messaging technology can deliver real-time, personalized engagement at scale.

”We are not just bringing fans closer to the action at Singapore’s biggest motorsport event; we are redefining what it means to experience live sports in engaging ways, no matter where you are. With our platform, every moment is within reach, every emotion is shared, and no fan is left behind. Together with the MoneyGram Haas F1 Team, we are setting a new standard for global sports fan engagement,” added Ivan Ostojić, Chief Business Officer at Infobip.

The MoneyGram Haas F1 Team, using Infobip technology, invited fans to test their knowledge and predict the outcome of the Singapore race by answering a set of questions. Each correct prediction earns points, and the fan with the highest score wins a replica driver polo shirt signed by the MoneyGram Haas F1 Team drivers, Oliver Bearman and Esteban Ocon. The competition is underway and will be held until the race starts at 8 PM track time, 5 October 2025.